TikTok is introducing a new feature that allows them to reduce the quantity of AI-created videos appearing in their feeds. This initiative comes as the platform announced that it presently contains in excess of 1 bn AI-generated clips.
Trial and Implementation
The update is undergoing trials over the next few weeks before a global rollout. This shift aligns with a increase in AI-generated material, fueled by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that nearly a tenth of the fastest-growing video streams on a competing service only show clips produced artificially. A large amount of this output is considered low-quality AI content, a phrase for poor-quality, mass-produced content that is typically nonsensical or surreal.
“We know from our community that numerous viewers like content made with AI tools, from AI artwork to educational videos, and we want to provide users the option to increase or decrease of that, based on their own likes,” stated a company executive.
AI on the Platform
TikTok disclosed that there are now 1.3bn videos on its app identified as AI-generated. Collectively, in excess of 100 mn media items are added to the platform each day, making AI-generated material a limited part of its complete catalog.
Customizing Your Feed
Users will be able to reduce or increase the amount of AI-generated videos they view by opening the “manage topic” feature in the app and choosing the AI content topic. Further subjects that currently be adjusted under the setting cover current affairs, clothing, aesthetics, and movement.
AI Disclosure Rules
Its policies mandate creators to tag lifelike AI-made content, and it forbids harmful deepfakes of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be taken down under its community policies.
In addition, the service will now attach an AI-generated watermark to content made using its built-in AI features, or detected by an cross-platform project for recognizing AI-generated material. This action is designed to help prevent users from seeking to circumvent the labeling process.
Responsible AI Funding
The platform is furthermore introducing a $2m awareness program for specialists and organizations to produce learning resources about ethical AI use. This project will assist non-profit groups focused on training programming and robotics.
Moderation Strategy
The platform has defended its moderation strategy, during controversy over plans to make redundant a large number of review team members in Britain. It is expected to eliminate 439 jobs in its user protection department in the UK capital, with worker representatives and online safety experts voicing alarm that people are being substituted by automated systems.
A company official clarified that human moderation would still have a role, but artificial intelligence can safeguard staff by filtering out the most graphic content before it is viewed by humans. TikTok announced a 76% decrease in shocking and graphic content reviewed by content reviewers over the previous year due to the use of its automated systems.
“We think that it’s essential to combine staff and AI to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is where a significant AI assistance is really helping us process content quickly.”
